Sunday May 20, 2012

In Search of "Fair Food"

Author Addresses Local Food Activists

The Kellogg Foundation hosted a presentation by the author of the book Fair Food, Dr. Orin Hesterman, who is also president and CEO of the Fair Food Network, at their headquarters on Michigan Avenue East on Wednesday evening. The event was part of the foundations ongoing lecture series and was held in cooperation with the Good Foods Battle Creek organization.

Motivated by persistent health issues as a young man (ulcerative colitis) Dr. Hesterman has dedicated his life’s work to the concept of fairness in the green production, affordability, distribution, and health content of the food we eat, with special emphasis on fruits and vegetables.

Dr. Hesterman cited urban regions known as “food deserts” where fresh vegetables and fruits are simply not available or affordable, “dead zones” along coastal regions where the waters are robbed of all oxygen due to agricultural run-off, hidden (but essential) workforces that are often illegally here and easily exploited, and $345 billion annually for the treatment of obesity related illnesses as evidence that “the food system is broken”.   However, Dr. Hesterman was optimistic that the tide of action and awareness was now moving in a positive direction in correcting these ills.

Among the positive indicators was in the area of national policy. Dr. Hesterman noted that the First Lady, Michelle Obama having taken on the issues of health, both physical and nutritional, and her growing of an organic garden on White House grounds, was an important symbol for a growing national awareness of the food we eat, how it’s produced, and where.  He described a program of pesticide use management undertaken by the Sysco Corporation, a major producer of pesticides products, to limit their use through scientific targeting methodologies. He described a program, initially funded by the Kellogg Foundation, known as Health Care Without Harm. This program uses locally grown and “green” produce in the hospital meals. Dr. Hesterman was particularly animated in describing a program titled “Double Up Food Bucks”.

The Double-Up Food Bucks project is funded by foundation dollars, including the Battle Creek Community Foundation, to encourage federal food subsidy recipients using a “Bridge Card” to purchase food, to buy locally produced fruits and vegetables at “Farmer’s Markets” throughout the state. This pilot project is currently operational in Flint, Lansing, Detroit, and Grand Rapids. For every dollar the Bridge Card user spends on such produce, they receive an additional “Food Buck”, in the form of a token, to spend. This program meets the goals of encouraging local food production by increasing the dollars spent on their produce as well as establishing eating habits among the consumers that will be patterned throughout their lives.

In the area of public policy, Dr. Hesterman encouraged the development of greater awareness in the upcoming “Omnibus Farm Bill’. This legislation is revisited every 5 years by congress with the current version expiring in 2012. With appropriate awareness of the political realities of the day, Dr. Hesterman encouraged those in attendance to lend support to moving programs like Double-Up Food Bucks from being entirely foundation funded to include more public funding, on the basis that they make better fiscal sense. 

With a nod to the efforts in Battle Creek in community gardens, youth education, and surveying of food desserts and pockets of nutritional deficiencies detailed in opening remarks by John Wright, spokesman for the Good Foods BC, Dr. Hesterman described additional ways we might all become what he termed as “solutionaries” in the quest for establishing a network of fair food. We can eat seasonally and locally. We can form food coops that buy directly from the producers. We can make changes in school lunches and college and university dining halls that reflect those goals and values. We can engage in public policy at all levels with the goal being to “move conscious consumer to engaged citizen. 

In related news, due to popular request, the movie “Fresh”, celebrating the movement to local, seasonal, and green food architects will be shown Thursday, Nov 17/ 6-8 pm at the Family Health Center, 181 W Emmett Street, in Battle Creek.

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